Creatify vs Submagic
Buy Creatify if you need the video to exist and it is an ad. Buy Submagic if the video exists and it needs to look native to the feed. Submagic is the cheaper entry at $19/member/month, or $12 billed yearly, against Creatify Starter at $39 — and it cannot create anything, which is the whole point.
Disclosure: this page is published by Kineo, which is not one of the two tools compared here and does not compete with either on the job they do. There is a short, clearly labelled note about Kineo at the bottom. Everything above it is written as if we had nothing at stake, because on this comparison we do not.
The verdict
Generation against finishing
Creatify builds an ad from a product URL or a prompt with AI actors, 200+ templates and 50+ premium models on Starter. Submagic takes a finished video and adds captions, b-roll, hook titles, audio cleanup and silence removal. Neither has any part of the other’s job.
The quotas are countable on both sides, which is rare
Submagic: 3 free videos a month, 15 up to 2 minutes on Starter, 40 up to 5 minutes on Pro at $39/month or $23 yearly, 100 up to 30 minutes on Business + API at $69 or $41. Creatify: 10 free credits for roughly 2 video ads, 100 credits on Starter, 300 on Pro at $99. You can plan a month against either without guessing, which is more than most of this category allows.
Both watermark for free and both clear it at the first paid tier
Creatify watermarks free output and includes removal from Starter at $39/month. Submagic watermarks free output and removes it from Starter at $19/member/month. There is no free path to clean output on either side.
Duration walls sit in different places
Creatify caps a video at 2 minutes on Starter and 10 on Pro. Submagic caps at 1m30s free, 2 minutes on Starter, 5 on Pro, 30 on Business. For sub-60-second content neither cap is visible; for anything longer, both bind and both are cheapest to clear on the higher tier rather than by switching product.
Side by side
Every figure below was read off each vendor’s own pricing page on July 26, 2026. Where a tier table did not resolve to readable prices, the cell says so rather than guessing — a wrong competitor price is worse than no price at all.
| Creatify | Submagic | |
|---|---|---|
| What it actually is | Generates performance video ads with AI actors, and adds tooling for the people buying the media. | Takes a short video you already have and makes it look native to the feed — captions, b-roll, sound cleanup. |
| Needs an existing video? | No — it can build an ad from a product URL or a prompt. | Yes — you upload a finished video. It styles a clip, it does not create one. |
| Free tier | Free plan: 10 credits per month, enough for up to 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. Output carries a watermark. | Free plan: $0, 3 videos per month carrying a Submagic watermark, capped at 200MB and 1 minute 30 seconds per video, with starter templates and free stock media. |
| Cheapest paid plan | Starter $39/month | Starter $19/member/month, or $12/member/month billed yearly |
| Full pricing | Free (10 credits/mo, watermarked) · Starter $39/mo (100 credits/mo, 300 AI actors, 200+ ad templates, 50+ premium models, watermark removal, videos up to 2 minutes) · Pro $99/mo (300 credits/mo, 1,500 AI actors plus 3 custom avatars, 500+ templates, 100+ premium models, videos up to 10 minutes, 5 seats, media buyer and ad tracker) · Enterprise custom (1,200 credits/year, 6+ seats, API discounts, white-label). Annual billing is advertised as saving up to 50%. | Free $0 (3 videos/mo) · Starter $19/member/mo, or $12/member/mo billed yearly (15 videos/mo up to 2 min each, 3 AI credits, 1080p/30fps, API 10 min/mo) · Pro $39/mo, or $23/mo yearly (40 videos/mo up to 5 min, 6 AI credits, Storyblocks media, AI hook titles, audio cleanup, silence removal, caption translation, 1080p and 2K) · Business + API $69/mo, or $41/mo yearly (100 videos/mo up to 30 min, 15 AI credits, 4K/60fps, API 100 min/mo) · Custom on request. |
| Watermark | Watermarked on free; watermark removal is included from Starter up. | Watermarked on the free plan; removed from Starter up. |
| Aspect ratio | Ad-native ratios including 9:16 vertical. | Short-form vertical, taken from the video you upload. |
| Voice / narration | AI voiceover built into the ad templates. | Your source audio. No AI narration of a written script. |
| Where the visuals come from | Template-driven, with AI actors doing most of the visual work. | Free b-roll and audio on paid plans; the Storyblocks library is added from Pro up. |
| Export & usage limits | Credit-metered, with a maximum video length that rises by tier — 2 minutes on Starter, 10 on Pro. | 1080p/30fps from Starter, 1080p and 2K from Pro, 4K/60fps on Business. Quota is counted in videos per month, with a maximum duration per video that rises with the tier. |
| Verified | Verified July 26, 2026 — read from https://www.creatify.ai/pricing | Verified July 26, 2026 — read from https://www.submagic.co/pricing |
Sources: Creatify pricing · Submagic pricing — both checked on July 26, 2026. Vendors change tiers without notice, so confirm on their site before you pay. If you find something here that is out of date, we would rather fix it than keep the click.
Which one you should pick
Pick Creatify if…
- The video does not exist yet and it is advertising.
- You have a product URL a tool can read and turn into creative.
- You need variants at volume rather than one perfect cut.
- AI actors are the format: 300 on Free and Starter, 1,500 plus 3 custom avatars on Pro.
- The media buyer and ad tracker at $99 Pro would replace something you already pay for.
Pick Submagic if…
- The video exists and the gap is how it looks in the feed.
- Caption styling is the differentiator: 100+ templates and keyword highlighting.
- You want AI hook titles, audio cleanup, silence removal and caption translation — all at Pro.
- You need licensed b-roll: the Storyblocks library is included from Pro at $39/month, or $23 yearly.
- You need 4K at 60fps, which is Business + API at $69/month, or $41 yearly.
The differences that actually matter
Per member versus per account
Submagic quotes per member per month, so two people means two subscriptions. Creatify puts 5 seats on Pro at $99/month and 6+ on Enterprise. For a solo operator Submagic is much cheaper; for a five-person team the comparison inverts and it is worth doing that arithmetic properly rather than eyeballing the entry prices.
Where the b-roll comes from
Submagic includes free b-roll and audio on paid plans and adds the Storyblocks library from Pro. Creatify is template-driven with AI actors doing most of the visual work. If your ad needs product cutaways, that is a stock library on one side and a template system on the other.
API access exists on one side only
Submagic lists API access on Starter at 10 minutes a month and on Business + API at 100 minutes a month. Creatify lists API discounts on Enterprise without published volumes we could read. If you are automating a pipeline, Submagic publishes the allowance and Creatify does not.
Stacking is the likely outcome
Generate the ad in Creatify, then run it through Submagic for captions and audio cleanup. Creatify Starter at $39 plus Submagic Starter at $12/member billed yearly is about $51 a month for both halves. Saying so is more useful than pretending one of them will grow into the other.
Frequently asked questions
Is Creatify or Submagic cheaper?
Submagic: $19/member/month, or $12/member/month billed yearly, against Creatify Starter at $39/month. Both read from their own pricing pages on July 26, 2026. Note the "per member" on Submagic if more than one person needs access.
Can Submagic create a video from scratch?
No. It works on a video you upload — its free plan caps that at 200MB and 1 minute 30 seconds. It adds captions, b-roll, hook titles and audio cleanup to something that already exists.
Can Creatify add the kind of captions Submagic does?
Creatify is template-driven and includes AI voiceover, but caption styling at Submagic’s depth — 100+ templates, keyword highlighting, hook titles, caption translation — is not what its pricing page sells.
Do I need both?
If you are producing ads and want them feed-native, that is a coherent stack at roughly $51/month with Creatify Starter monthly and Submagic Starter billed yearly. If your captions are fine, Creatify alone is enough.
Which one has a more useful free plan?
They test different things. Creatify Free shows you 300 AI actors and about 2 watermarked video ads a month. Submagic Free lets you run the whole finishing workflow end to end on 3 watermarked videos a month, capped at 200MB and 1m30s each.
One disclosed third option
Disclosure: Kineo publishes this page and is neither tool above. It generates faceless 9:16 Shorts from a typed topic and captions its own output; it does not accept an uploaded video and does not compete with Submagic’s caption templates. Mentioned once because "the video does not exist and it is not an ad" is a gap neither column above fills.
Make one free →Up to 3 watermarked Fast videos / 24h · No card · Starter $4.90 first month
Other comparisons
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Prices, free-tier terms and limits on this page were verified on July 26, 2026 by reading each vendor’s own published pricing page, linked above. They change. Nothing here is an endorsement by, or affiliation with, Creatify or Submagic, and no comparison on this site is paid for or sponsored. Kineo is a product of the same company that publishes this page, which is stated on every comparison whether or not Kineo is one of the tools being judged.