Creatify vs Synthesia
Buy Creatify if you are buying media and need many variants of a product ad fast, with tracking attached. Buy Synthesia if an organisation needs presenter video it can review, translate, brand and export into a learning system. The $39 versus $29 entry gap is the least informative fact on this page.
Disclosure: this page is published by Kineo, which is not one of the two tools compared here and does not compete with either on the job they do. There is a short, clearly labelled note about Kineo at the bottom. Everything above it is written as if we had nothing at stake, because on this comparison we do not.
The verdict
Look at what each Enterprise tier contains and the buyer becomes obvious
Creatify Enterprise lists 1,200 credits a year, 6+ seats, API discounts and white-label. Synthesia Enterprise lists unlimited video minutes, 240+ avatars, unlimited personal avatars, SAML/SSO, brand kits and SCORM export. One is being sold to an agency reselling creative; the other to an L&D or internal-comms function. Neither top tier would satisfy the other’s customer.
The free tiers fail in informative and opposite ways
Creatify Free gives 10 credits a month — enough for roughly 2 video ads or 20 image ads — with 300 AI actors, 10 premium models and 40 templates, and the output is watermarked. Synthesia Basic gives 1,200 credits, up to 10 minutes of video a month, 9 avatars and 160+ languages, with the Synthesia logo on the video. Creatify’s free tier shows you a big actor roster and almost no output; Synthesia’s shows you real output volume and a small avatar roster.
Duration is a hard wall on one side and a monthly budget on the other
Creatify caps individual videos by tier: 2 minutes on Starter at $39/month, 10 minutes on Pro at $99. Synthesia does not cap a single video that way; it caps your month — 10 minutes total on Basic and Starter, 30 on Creator, unlimited on Enterprise. A 6-minute video is impossible on Creatify Starter at any volume, and trivial on Synthesia Creator once a month.
Input is the other real difference
Creatify can build an ad from a product URL or a prompt — you point it at something you sell. Synthesia expects a script. If you have no product page to point at, a meaningful share of what Creatify charges for is inert; if you have no script and no writer, Synthesia is waiting on you.
Side by side
Every figure below was read off each vendor’s own pricing page on July 26, 2026. Where a tier table did not resolve to readable prices, the cell says so rather than guessing — a wrong competitor price is worse than no price at all.
| Creatify | Synthesia | |
|---|---|---|
| What it actually is | Generates performance video ads with AI actors, and adds tooling for the people buying the media. | Enterprise-leaning avatar video: training, internal comms and localisation, with governance features to match. |
| Needs an existing video? | No — it can build an ad from a product URL or a prompt. | No. You write a script, pick an avatar and it renders a presenter video. |
| Free tier | Free plan: 10 credits per month, enough for up to 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. Output carries a watermark. | Basic free plan: $0, 1,200 credits/month, up to 10 minutes of video per month, 25 AI-generated video assets, 9 AI avatars, 160+ languages and voices, 1 editor seat. The Synthesia logo appears on the video. |
| Cheapest paid plan | Starter $39/month | Starter $29/month, or $18/month billed yearly |
| Full pricing | Free (10 credits/mo, watermarked) · Starter $39/mo (100 credits/mo, 300 AI actors, 200+ ad templates, 50+ premium models, watermark removal, videos up to 2 minutes) · Pro $99/mo (300 credits/mo, 1,500 AI actors plus 3 custom avatars, 500+ templates, 100+ premium models, videos up to 10 minutes, 5 seats, media buyer and ad tracker) · Enterprise custom (1,200 credits/year, 6+ seats, API discounts, white-label). Annual billing is advertised as saving up to 50%. | Basic free $0 (10 min/mo, Synthesia logo) · Starter $29/mo, or $18/mo billed yearly (1,200 credits/mo or 14,500/year; 10 min/mo or 120 min/year; 125+ AI avatars, 3 personal avatars; 1 editor, 3 guests) · Creator $89/mo, or $64/mo billed yearly (3,600 credits/mo or 44,000/year; 30 min/mo or 360 min/year; 180+ avatars, 5 personal avatars; 1 editor, 5 guests) · Enterprise custom (unlimited video minutes, 240+ avatars, unlimited personal avatars, SAML/SSO, brand kits, SCORM export). |
| Watermark | Watermarked on free; watermark removal is included from Starter up. | The Synthesia logo is on free-plan video; it is removable on paid plans. |
| Aspect ratio | Ad-native ratios including 9:16 vertical. | Multiple, including vertical. |
| Voice / narration | AI voiceover built into the ad templates. | 160+ languages and voices on every tier, free plan included. |
| Where the visuals come from | Template-driven, with AI actors doing most of the visual work. | Not the point of the product — the avatar and the slide behind it are the shot. |
| Export & usage limits | Credit-metered, with a maximum video length that rises by tier — 2 minutes on Starter, 10 on Pro. | Metered in minutes of finished video per month as well as credits: 10 minutes/month on Basic and Starter, 30 minutes/month on Creator. |
| Verified | Verified July 26, 2026 — read from https://www.creatify.ai/pricing | Verified July 26, 2026 — read from https://www.synthesia.io/pricing |
Sources: Creatify pricing · Synthesia pricing — both checked on July 26, 2026. Vendors change tiers without notice, so confirm on their site before you pay. If you find something here that is out of date, we would rather fix it than keep the click.
Which one you should pick
Pick Creatify if…
- You are running paid media and variant volume beats any single perfect video.
- You have a product URL a tool can read and turn into creative.
- The media buyer and ad tracker at the $99 Pro tier would replace something you already pay for.
- A large AI actor roster matters: 300 on Free and Starter, 1,500 plus 3 custom avatars on Pro.
- Annual billing is on the table — Creatify advertises annual as saving up to 50%.
Pick Synthesia if…
- The video is organisational: training, onboarding, policy, localisation.
- You need SAML/SSO, brand kits or SCORM export, which sit on Enterprise.
- You want to evaluate properly before paying: 10 minutes a month free, at the cost of a logo.
- Reviewers need access without an editor seat each — 1 editor plus 3 guests on Starter, plus 5 on Creator.
- You are shipping in many languages: 160+ languages and voices on every tier.
The differences that actually matter
Seats are a first-class concept on both, and priced differently
Creatify puts 5 seats on Pro at $99/month and 6+ on Enterprise. Synthesia sells 1 editor plus guests — 3 on Starter, 5 on Creator — with unlimited personal avatars only at Enterprise. Creatify is pricing a production team; Synthesia is pricing a single producer plus an approval chain. That is the same word describing two different org charts.
Watermark removal arrives at the first paid step on both
Creatify includes watermark removal from Starter at $39/month. Synthesia’s logo on free-plan video is removable on any paid plan, the cheapest being Starter at $29/month or $18 billed yearly. There is no version of either product where you get clean output for nothing, which is worth knowing before you plan around a free tier.
Annual discounting is claimed very differently
Creatify advertises annual billing as saving up to 50%. Synthesia publishes concrete annual rates — $18/month on Starter against $29 monthly, $64 against $89 on Creator — which works out to roughly a third off. A published rate and an advertised maximum saving are not the same kind of claim, and only one of them can be checked before you buy.
Neither is a faceless-content tool
Creatify’s AI actors and Synthesia’s avatars are both a person in frame. That is the marquee feature on both sides, and on both sides it is what you are paying for. If your format has nobody on screen, you would be buying an actor engine to leave it switched off.
Frequently asked questions
Is Creatify or Synthesia cheaper?
Synthesia at entry: Starter is $29/month, or $18/month billed yearly, against Creatify Starter at $39/month. Both read from their own pricing pages on July 26, 2026. Creatify Starter includes 100 credits and videos up to 2 minutes; Synthesia Starter includes 1,200 credits and 10 minutes of finished video a month. They are not comparable units.
Does Creatify have a free plan?
Yes. 10 credits a month, enough for roughly 2 video ads or 20 image ads, with 300 AI actors, 10 premium models and 40 templates. The output carries a watermark, removed from Starter at $39/month.
Can Synthesia make advertising creative?
It renders a presenter delivering a script, which can certainly be an ad. What it does not have, in what its pricing page states, is Creatify’s URL-to-ad input, ad template library, media buyer or ad tracker. If performance creative at volume is the job, that tooling is the difference.
How long can a single video be on each?
Creatify caps videos at 2 minutes on Starter and 10 minutes on Pro. Synthesia does not publish a per-video cap on its pricing page; it publishes a monthly total of 10 minutes on Basic and Starter, 30 on Creator, and unlimited on Enterprise.
Which one has more avatars?
Creatify lists 300 AI actors on Free and Starter and 1,500 plus 3 custom avatars on Pro. Synthesia lists 9 avatars on Basic, 125+ on Starter, 180+ on Creator and 240+ on Enterprise. Raw count is a weak buying signal on either side — you will use one or two consistently.
One disclosed third option
Disclosure: this comparison is published by Kineo, which is neither tool above and does not sell ad creative or governed presenter video. Kineo generates faceless 9:16 Shorts from a typed topic. Mentioned once, here, because some people arrive at an avatar comparison having wanted the opposite format all along.
Make one free →Up to 3 watermarked Fast videos / 24h · No card · Starter $4.90 first month
Other comparisons
Looking to replace one of these rather than choose between them? Synthesia alternatives
Prices, free-tier terms and limits on this page were verified on July 26, 2026 by reading each vendor’s own published pricing page, linked above. They change. Nothing here is an endorsement by, or affiliation with, Creatify or Synthesia, and no comparison on this site is paid for or sponsored. Kineo is a product of the same company that publishes this page, which is stated on every comparison whether or not Kineo is one of the tools being judged.